Benefits of Grazia's website include:
The Readers
-Easier access to the readers
-Previewing the contents of their next issue
-Free video access (fashion in paricular)
-More interactive for the consumers
The Magazine itself
- Mass audience
-Innovative
-Image of magazine reflects towards audience
- Increased advertising revenues
-Increased brand readership and loyalty
Possible Threats
- The rise of online fashion blogs-daily, not weekly, free, niche etc.
- Decrease in sale as less people purchase the actual magazines.
